Blogs

brand values

Why 100% means 100%: the purity standard the industry skips

Most beauty oils are diluted, refined, or buried in fillers. Here is what 100% pure...
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clean beauty

Are seed oils bad for your skin? The viral fear, explained

The seed oils are toxic fear has jumped from food to skincare. Here is the...
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clean beauty

Clean beauty has no legal definition: what to actually trust

There is no legal definition of clean in beauty, which is why brands keep getting...
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benzene

Benzene in skincare: what the recalls mean, and why pure oils are different

Benzene has been found in some sunscreens, dry shampoos, and acne products, leading to recalls....
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